Export Stimuli Perceived By the Managers of Industrial Companies: The Case of the Tunisian SME
Keywords:
Export Stimuli, Managers, SME, Tunisia
Abstract
The perception of export stimuli is particularly important and was identified by several studies as essential factor of the export success of the SME. An exploratory survey with Tunisian exporters SME allowed to identify which stimuli exports are perceived by the managers.
Published
2016-04-03
How to Cite
Hammami, I., & Zghal, M. (2016). Export Stimuli Perceived By the Managers of Industrial Companies: The Case of the Tunisian SME. British Journal of Marketing Studies, 4(2), 77-86. Retrieved from https://bjmsjournal.org/index.php/bjms/article/view/135
Section
Articles
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This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License
