Identifying Purchase Intention for Luxury Goods from Generation Z Consumers: A Comparison Between England and Turkey

  • Aftab Dean and Aysel Kurnaz
DOI: https://doi.org/10.37745/bjms.2013/vol10n65573
Keywords: England, Generation Z, Hofstede cultural dimensions, luxury value perception, Purchase Intention, Turkey
Published
2022-12-18
How to Cite
Dean and Aysel Kurnaz, A. (2022). Identifying Purchase Intention for Luxury Goods from Generation Z Consumers: A Comparison Between England and Turkey. British Journal of Marketing Studies, 10(6), 55-73. https://doi.org/10.37745/bjms.2013/vol10n65573
Issue
Vol. 10 No. 6 (2022): Vol10, Issue 6, 2022
Section
Articles
License

This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License