[1]
Wambui Kiboro, G., Iravo, M., Mbugua, D. and Owino, E. 2020. Psychographic Constructs and Consumer Purchase Intention in Kenyan Context. British Journal of Marketing Studies. 8, 2 (Mar. 2020), 96-111. DOI:https://doi.org/10.37745/bjms/vol8.no2.pp96-111.2020.