Dauda, M. and Ibrahim Jatau, B. 2023. Service Quality, Price and Consumer Switching Behaviour in The Nigerian Telecommunication Industry, Moderating Effect of Value Added Services on the Relationship. British Journal of Marketing Studies. 11, 3 (Jun. 2023), 73-89. DOI:https://doi.org/10.37745/bjms.2013/vol11n37389.