Shalash, M.A. 2025. Proposing a Comprehensive Model to Explore and Evaluate the Factors Influencing Egyptian Consumers’ Brand Loyalty: An Empirical Study in the Home Appliances Sector. British Journal of Marketing Studies. 13, 2 (Jan. 2025), 1-29. DOI:https://doi.org/10.37745/bjms.2013/vol13n2129.