Iddrisua, A., Noonib, I., Fiankoc, K.S., & Mensahd, W. (2015). ASSESSING THE IMPACT OF SERVICE QUALITY ON CUSTOMER LOYALTY: A CASE STUDY OF THE CELLULAR INDUSTRY OF GHANA. British Journal of Marketing Studies, 3(6), 15-30. Retrieved from https://bjmsjournal.org/index.php/bjms/article/view/108