Khanh Tuan and Premkumar Rajagopal, V. (2018). An Investigation of Factors Affecting Customers’ Satisfaction in the Supermarket Sector In Ho Chi Minh City (Hcmc) - Vietnam. British Journal of Marketing Studies, 6(5), 42-61. Retrieved from https://bjmsjournal.org/index.php/bjms/article/view/231