AYOZIE, and DANIEL OGECHUKWU. 2014. “AS IT WAS IN THE BEGINNING, SO SHALL IT BE, WORLD WITHOUT END”RETRO-MARKETING: THE ART OF BRINGING BACK TO LIFE/REVITALIZING AN OLD BRAND (PRODUCT) – THE NIGERIAN EXPERIENCE”. British Journal of Marketing Studies 2 (1), 32-58. https://bjmsjournal.org/index.php/bjms/article/view/24.