Sarah, Nabachwa, Kamukama Nixon, Owino Odhiambo Joseph, and Nsambu Kijjambu Fredrick. 2019. “Information Asymmetry: Mediator Between Promotions and Usage of Traditional Medicine in Central Uganda”. British Journal of Marketing Studies 7 (3), 73-86. https://bjmsjournal.org/index.php/bjms/article/view/251.