Ghafoor Awan, Abdul, and Javed Iqbal. 2014. “THE ROLE OF RELATIONSHIP MARKETING IN BUILDING CUSTOMERS’ LOYALTY- A CASE STUDY OF THE MOBILE TELECOMMUNICATION INDUSTRY IN SOUTHERN PUNJAB-PAKISTAN”. British Journal of Marketing Studies 2 (7), 60-79. https://bjmsjournal.org/index.php/bjms/article/view/64.