Nadeem, M. (2015) “Chief Marketing “Analytics or Digital” Officer [CMO]: Is the ‘Big Data’ Alone Adequate for Firm’s Customer Retention & Return on Investment”, British Journal of Marketing Studies, 3(8), pp. 17-33. Available at: https://bjmsjournal.org/index.php/bjms/article/view/116 (Accessed: 14March2025).