Dridi, M. and Makhlouf, M. (2014) “AFFECT, EMOTION ET SURPRISE DANS LA PERSUASION PUBLICITAIRE. Une revue de la littérature.”, British Journal of Marketing Studies, 2(3), pp. 68-89. Available at: https://bjmsjournal.org/index.php/bjms/article/view/42 (Accessed: 14March2025).