AYOZIE and D. OGECHUKWU, “AS IT WAS IN THE BEGINNING, SO SHALL IT BE, WORLD WITHOUT END”RETRO-MARKETING: THE ART OF BRINGING BACK TO LIFE/REVITALIZING AN OLD BRAND (PRODUCT) – THE NIGERIAN EXPERIENCE”, bjms, vol. 2, no. 1, pp. 32-58, Feb. 2014.