Joyvice, C., N. Noela Buwah, and L. CHOFOR Innocent. “Deceptive Marketing Communication and Student Enrollment Decisions in Private Higher Education Institutions (PHEIS) In Cameroon”. British Journal of Marketing Studies, Vol. 7, no. 1, Feb. 2019, pp. 62-73, https://bjmsjournal.org/index.php/bjms/article/view/241.