A. Al-Meshal, S., and A. S. Al-Zoman. “The Influence of Consumer Brand Engagement in Social Media and Information Search Intention on Brand Usage Intention and Positive E-Wom: An Empirical Study on Saudi Context”. British Journal of Marketing Studies, Vol. 7, no. 2, Mar. 2019, pp. 15-28, https://bjmsjournal.org/index.php/bjms/article/view/243.