Owusu Okyireh, R., and M. A. Adobea Okyireh and Isaac Nyarko Adu. “Determinants of Students’ Choice of Higher Education in a Private University, Ghana”. British Journal of Marketing Studies, Vol. 8, no. 2, Mar. 2020, pp. 37-53, doi:10.37745/bjms/vol8.no2.pp37-53.2020.