Wambui Kiboro, G., M. Iravo, D. Mbugua, and E. Owino. “Psychographic Constructs and Consumer Purchase Intention in Kenyan Context”. British Journal of Marketing Studies, Vol. 8, no. 2, Mar. 2020, pp. 96-111, doi:10.37745/bjms/vol8.no2.pp96-111.2020.