Isaac Oladepo, O., and O. Samuel Abimbola. “THE INFLUENCE OF BRAND IMAGE AND PROMOTIONAL MIX ON CONSUMER BUYING DECISION- A STUDY OF BEVERAGE CONSUMERS IN LAGOS STATE, NIGERIA”. British Journal of Marketing Studies, Vol. 3, no. 4, May 2015, pp. 97-109, https://bjmsjournal.org/index.php/bjms/article/view/96.