Iddrisua, A.M., I.K. Noonib, Fiankoc, K.S., and W. Mensahd. “ASSESSING THE IMPACT OF SERVICE QUALITY ON CUSTOMER LOYALTY: A CASE STUDY OF THE CELLULAR INDUSTRY OF GHANA”. British Journal of Marketing Studies 3, no. 6 (July 1, 2015): 15-30. Accessed April 29, 2025. https://bjmsjournal.org/index.php/bjms/article/view/108.