Coutinho da Silva, Edson, and Alexandre Luzzi Las Casas. “Palmeiras’ Ecosystem: The Key-Attributes Which Interfere in the Fans’ Judgments”. British Journal of Marketing Studies 7, no. 3 (June 16, 2019): 11-26. Accessed March 14, 2025. https://bjmsjournal.org/index.php/bjms/article/view/248.