Almeshal, Soad, and Alhanouf Alshathri. “The Effect of Using Mobile Branded Apps on the Purchase Intention in the Retail Industry Among Saudi Females”. British Journal of Marketing Studies 7, no. 4 (July 8, 2019): 1-11. Accessed April 28, 2025. https://bjmsjournal.org/index.php/bjms/article/view/252.