Alsaati, Tasneem, and Soad A. Almeshal. “Exploring Service Gratuity Motivations from a Cultural Context Aspect and the Moderating Role of Gender”. British Journal of Marketing Studies 12, no. 1 (February 23, 2024): 46-64. Accessed March 14, 2025. https://bjmsjournal.org/index.php/bjms/article/view/375.