AYOZIE, OGECHUKWU D. AS IT WAS IN THE BEGINNING, SO SHALL IT BE, WORLD WITHOUT END”RETRO-MARKETING: THE ART OF BRINGING BACK TO LIFE/REVITALIZING AN OLD BRAND (PRODUCT) – THE NIGERIAN EXPERIENCE. bjms [Internet]. 2014Feb.11 [cited 2025Mar.14];2(1):32-8. Available from: https://bjmsjournal.org/index.php/bjms/article/view/24