Use of Gemification in Marketing

  • Snježana ?oki?
  • Aleksandar ?oki?
  • Sr?an Jovanovi?
  • Davor Radivojevi ?
Keywords: Game Based Marketing, Gemification, Marketing, Social Networking

Abstract

In this paper we deal with the application of gemification in the field of Internet marketing. We suggest the use of gemification to increase website traffic, increase the time spent on the website, and to increase the customer satisfaction with our product.
Published
2017-06-03
How to Cite
?oki?, S., ?oki?, A., Jovanovi?, S., & Radivojevi ?, D. (2017). Use of Gemification in Marketing. British Journal of Marketing Studies, 5(5), 1-5. Retrieved from https://bjmsjournal.org/index.php/bjms/article/view/187
Issue
Vol. 5 No. 5 (2017): Vol 5, Issue 5, June 2017
Section
Articles
License

This work by European American Journals is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 4.0 Unported License