Vol. 5 No. 5 (2017): Vol 5, Issue 5, June 2017

Articles

• Use of Gemification in Marketing

  Snježana ?oki?, Aleksandar ?oki?, Sr?an Jovanovi?, Davor Radivojevi ?

  1-5

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• Measuring Healthcare Services Quality in the Private Hospitals of Dhaka City, Bangladesh: An Empirical Study

  Mahmud Zubayer

  6-26

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• Brand-Centered Recruitment: A New Discourse in the Delivery of Employee Brand Promise

  Asad Ur Rehman, Salniza Bt Md. Salleh and Norzieiriani bt. Ahmad

  27-36

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• Impact of the Internal Marketing Control in the Quantity of Banking Services in the International Islamic Arab Bank

  Ali Falah Al-Zoubi & Nayla Diab

  37-59

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• Electronic Marketing Practices, Competitive Environment and Performance of Telecommunications Companies in Kenya

  Olgha Auma Adede, Francis Ndungu Kibera, Joseph Odhiambo Owino

  60-67

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• Diagnostics of Customer Satisfaction in the Hospitality Industry: Evidence from Nigeria

  Nduka Chinedum, Okocha Rejoice Ebere and Chris-Nnamchi, Joy Nwakaego

  68-77

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