THE IMPACT OF MARKETING INFORMATION SYSTEM TO INCREASE THE MARKETING EFFICIENCY OF STORES IN KSA (CASE STUDY-AL-BAHA & BELJARSHY CITY)

Abstract

This study aimed to reveal the interest that exerted by the stores in KSA in applying the marketing information systems and its role to raise the marketing sales, also the impact of marketing information systems on employers' skills. The study is based on using the statical descriptive approach where the data collected by the primary and secondary sources. To achieve the objective of the study, 130 questionnaires have been distributed. 100 questionnaires were available for analysis. The statical methods are used to describe the variables of the study (means & standard deviation). One sample T-test, and simple correlation for testing the hypothesis. It was reached that there is a statical significant for using marketing information systems, sales growth and employers efficient. It was recommended the necessary to interest in effective and activated information system because it has a role raising the company skills and training the employers on using that system to increase the productivity of the companies and sales growth.