Vol. 3 No. 5 (2015): Vol 3, Issue 5, June 2015

Articles

• INFLUENCE OF MARKETING COMMUNICATION CHANNELS ON URBAN DOMESTIC TOURISM IN KENYA

  Florence Kamau, F. K. Waweru, Peter Lewa, A. J. Misiko

  1-22

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• THE IMPACT OF MARKETING INFORMATION SYSTEM TO INCREASE THE MARKETING EFFICIENCY OF STORES IN KSA (CASE STUDY-AL-BAHA & BELJARSHY CITY)

  Mahmoud Abdel Muhsen Irsheid Alafeef

  23-33

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• ANALYZING THE ANTECEDENTS OF CUSTOMER LOYALTY

  Ghadeer Mohamed Badr ElDin Aboul-Ela

  34-48

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• RETAIL STORE MERCHANDISE ASSORTMENT AND DISPLAY AND THEIR INFLUENCE ON CONSUMER IMPULSE BUYING BEHAVIOUR IN NORTH-WEST NIGERIA

  Effiong Edet Asuquo, Paul B. Igbongidi

  49-60

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• Relationship between the Use of Management Information Systems and Employee Job Performance: Evidence from Kenindia Assurance Company Limited

  Owino Phyllis Osodo, Beatrice Jemaiyo

  61-70

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• 7PS MARKETING MIX AND RETAIL BANK CUSTOMER SATISFACTION IN NORTHEAST NIGERIA

  Haruna Isa Mohammad

  71-88

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• MODERATING EFFECT OF INFORMATION TECHNOLOGY UTILIZATION ON THE RELATIONSHIP BETWEEN COMMITMENT AND CUSTOMER SATISFACTION

  Charles Boise Nyameino, Ronald Bonuke, Thomas Kimeli Cheruiyot

  89-97

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• AN EMPIRICAL STUDY OF FACTORS AFFECTING CUSTOMER LOYALTY OF TELECOMMUNICATION INDUSTRY IN THE KINGDOM OF SAUDI ARABIA

  Tariq M. Khizindar, Abdel Fattah M. Al-Azzam, Iyad A. Khanfar

  98-115

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• WHAT PREDICTS MORE THE SALES-FORCE PERFORMANCE: MOTIVATION OR SATISFACTION IN THE INSURANCE INDUSTRY?

  Saroj Kumar Sahoo, Sovan Mangaraj, Sandhyarani sahoo3

  116-125

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