Vol. 2 No. 6 (2014): Vol 2, Issue 6, October 2014

Articles

• THE EFFECT OF RELATIONSHIP MARKETING ON SERVICE QUALITY AND CUSTOMER SATISFACTION IN THE HOSPITALITY SECTOR IN GHANA: THE MODERATING ROLE OF SERVICE PROVIDERS’ EMOTIONAL INTELLIGENCE

  Frank Frimpong Opuni, Emmanuel Opoku, Mary Oseku-Afful

  1-16

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• UNDERSTANDING EMPLOYEE MOTIVATION: THE CASE OF NON-TEACHING STAFF OF A PUBLIC UNIVERSITY

  Mohammed S. Chowdhury, Zahurul Alam, Sharmeen Ahmed

  17-24

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• ANALYSIS OF FINANCIAL BONDS, SOCIAL BONDS, STRUCTURAL BONDS, AND EFFECT ON CUSTOMER LOYALTY IN WEST HEALTH CENTER IN SURABAYA

  Chandra Kartika

  25-36

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• AN EMPIRICAL STUDY ON THE EFFECT OF INTERNAL MARKET ORIENTATION ON FIRM PERFORMANCE: THE CASE OF COMMERCIAL BANKS IN GHANA

  Emmanuel Opoku, Frank Frimpong Opuni, Kofi Safo Adjei

  37-51

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• MARKETING STRATEGIES AND CONSUMERS’ SATISFACTION OF CEMENT PRODUCTS IN CALABAR, NIGERIA

  Ezekiel Tom Ebitu

  52-67
• MANAGING QUALITY IN THE NON-FORMAL SECONDARY EDUCATION SECTOR: A CASE STUDY OF INDEPENDENT COLLEGES, MIDLANDS PROVINCE, ZIMBABWE

  Edward Mudzimba, Fainos Chokera, Tendai Ngwenya

  68-83

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