Vol. 2 No. 8 (2014): Vol 2, Issue 8, December 2014

Articles

• PRODUCT LIFE CYCLE MANAGEMENT IN THE NIGERIAN CAPITAL GOODS INDUSTRY

  Oluwasanmi, Oluwaseun .O

  1-17

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• IMPACT OF CUSTOMER SATISFACTION ON BRAND LOYALTY- AN EMPIRICAL ANALYSIS OF HOME APPLIANCES IN PAKISTAN

  Abdul Ghafoor Awan, Asad-ur Rehman

  18-32

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• DETERMINANTS OF IMPULSIVE BUYING FOR CLOTHING IN PAKISTAN

  Anam Iqbal, Shahzad Akhtar, Rab Nawaz Lodhi

  33-44

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• GREEN MARKETING AND ITS IMPACT

  A.K. Neeraja Rani, J. Aravind, T. Prasad

  45-48

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• Determinants of Financial Intermediation and Its Implications on Economic Growth in Nigeria

  S. C. Nwite

  49-56

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• Do Firm Vary the Frequency of Advertising in an Offline and Online Environment? An analytical approach

  Sunday C. Eze, Angela Oduro-Gyamfi

  57-68

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