Vol. 3 No. 2 (2015): Vol 3, Issue 2, March 2015

Articles

• COUNTRY OF ORIGIN EFFECTS AND CONSUMER PRODUCT EVALUATION PROCESS

  Md Afnan Hossain

  1-7

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• THE EFFECT OF EMOTIONAL INTELLIGENCE ON THE FINANCIAL PERFORMANCE OF COMMERCIAL BANKS IN GHANA: THE MEDIATION ROLE OF RELATIONSHIP MARKETING, SERVICE QUALITY, CUSTOMER SATISFACTION

  Emelia Danquah

  8-25

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• CONTEMPORARY MARKETING PRACTICES IN NIGERIAN FINANCIAL SERVICES: THE 7PS, DRIVERS, ENABLERS AND INHIBITORS.

  Apiribo J. IYALLA

  26-47

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• ON THE MARKETING RESEARCH OF CONSUMER PRICES AND INFLATION PROCESS

  Todua N. Dotchviri T

  48-57

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• EFFECT OF ABSENTEEISM ON CORPORATE PERFORMANCE: A CASE STUDY OF CADBURY NIGERIA PLC, IKEJA, LAGOS STATE, NIGERIA.

  Onikoyi, Idris Adegboyega, Awolusi, Olawumi Dele, Boyede Michael Ayodeji

  58-71

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