Vol. 3 No. 3 (2015): Vol 3, Issue 3, April 2015

Articles

• MARKETING OF BANKING SERVICES AND CONSUMER SATISFACTION IN THE NIGERIAN BANKING INDUSTRY

  Adebowale Biodun AREO

  1-11

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• PRODUCT PACKAGING AS A PREDICTIVE FACTOR OF CONSUMER PATRONAGE OF TOOTHPASTE IN ADO-EKITI, NIGERIA

  Patrick O. Oladele, Bisi Olowookere, Chibogu N. Okolugbo, Ebenezer A. Adegbola

  12-28

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• GENDER DIFFERENCES AND SUSTAINABLE CONSUMPTION BEHAVIOR

  Nasreen Khan, Pooja Trivedi

  29-35

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• APPLYING HIERCARCHIAL SERVICE QUALITY MODEL IN MEASURING MOBILE PHONE SERVICE QUALITY IN ALGERIA

  Ameur Bensalem, Rahima Houalef

  36-44

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• IMPACT ASSESSMENT OF NIELSEN AS A RESEARCH FIRM USING EDITORIAL ONLINE MEDIA

  Jolly Masih, Sonalee Chauhan

  45-55

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• MARKETING RESEARCH OUTPUTS STRATEGY REQUIREMENTS: AN ANALYTICAL STUDY IN THE UNIVERSITY OF BAGHDAD

  Baydaa Sattar Lafta

  56-79

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• SERVICE QUALITY LEVEL AND THE PERCEPTION OF CUSTOMERS: A STUDY ON NIJHOOM TOURS – A 5* RATED TRAVEL AND TOURISM COMPANY IN BANGLADESH

  Md. Zainal Abedin

  80-100

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