Vol. 3 No. 4 (2015): Vol 3, Issue 4, May 2015

Articles

• THE IMPACT OF RELATIONSHIP QUALITY ON REPURCHASE INTENTION TOWARDS THE CUSTOMERS OF AUTOMOTIVE COMPANIES IN SUDAN

  Badr Elgasim Balla, Siddig Balal Ibrahim, Abdel Hafiez Ali

  1-15

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• Implementation of Experiential Marketing Strategy to Obtain Communities Interest to Visit the Maimun Palace - Medan

  Beby Karina, Endang Sulistyarini, Magdalena LL Sibarani

  16-31

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• IMPACT OF SOCIAL MEDIA ON THE BEHAVIOR OF TUNISIAN VOTERS: 2014 ELECTIONS

  Melika BEN M'BAREK, Nabil JEDDI, Mohamed Ali ACHOURI

  32-44

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• CUSTOMER RELATIONSHIP MANAGEMENT FOR BRAND COMMITMENT AND BRAND LOYALTY

  Andy Fred Wali, Len Tiu Wright, Idika Awa Uduma

  45-58

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• MARKET SEGMENTATION AND TARGETING STRATEGY FOR PROMOTING COX’S BAZAR BEACH IN BANGLADESH AS A TOURISTS’ DESTINATION

  Md. Kamrul Hasan, Mohammad Abdullah Al Mamun, Md. Rafiqul Islam

  59-72
• MODERATING EFFECT OF INFORMATION TECHNOLOGY UTILIZATION ON THE RELATIONSHIP BETWEEN COMMUNICATION AND CUSTOMER SATISFACTION

  Charles Bosire Nyameino, Ronald Bonuke, Thomas Kimeli Cheruiyot

  73-82

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• ASSESSMENT OF THE APPLICATION OF MARKETING CONCEPT TOWARDS IMPROVED STANDARD OF LIVING FOR THE POOR IN NIGERIA

  Odigbo, Ben. E., Okonkwo, Raphael Valentine, Ekom, Francis Adibo

  83-96

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• THE INFLUENCE OF BRAND IMAGE AND PROMOTIONAL MIX ON CONSUMER BUYING DECISION- A STUDY OF BEVERAGE CONSUMERS IN LAGOS STATE, NIGERIA

  ONIGBINDE Isaac Oladepo, ODUNLAMI Samuel Abimbola

  97-109

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• ROLE OF FAIR TRADE AND ITS STRATEGIC IMPLICATIONS TO ORGANIZATION DECISION MAKING

  Sunday C. Eze and Adenike O. Bello

  110-121

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