Vol. 3 No. 8 (2015): Vol 3, Issue 8, November 2015

Articles

• Effects of Actual Self and Ideal Self Image On Consumer Responses: The Moderating Effect of Store Image

  Solmaz Koolivandi, Fereshteh Lotfizadeh

  1-16

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• Chief Marketing “Analytics or Digital” Officer [CMO]: Is the “Big Data” Alone Adequate for Firm’s Customer Retention & Return on Investment

  Mohammed Nadeem

  17-33
• Impact of Celebrity Endorsements on Consumers’ Ad Perception: A Study Of Indian Consumers

  Ruchi Gupta, Nawal Kishore, DPS Verma

  34-49
• The Influence of National Culture on International Marketing & Consumer Behavior in Iraqi Kurdistan, Using Hofstede’s Model At Individual Level

  Sardar Hassan

  50-78
• The Effect of Packaging Characteristics on Brand Preference for Cosmetics Products in Abia State, Nigeria

  Ahaiwe, Emmanuel Onyedikachi, Ndubuisi, Ugochukwu

  79-90

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