Vol. 3 No. 9 (2015): Vol 3, Issue 9, December 2015

Articles

• Improving Sales Force Management towards Ensuring Adequate Training and Motivation of Sales People for Efficient and Effective Distribution of Unilever Products in Enugu

  Okolo, Victor O, Uzor John N, Anuforo Robert, Obikeze Chinedum O, Nebo Gerald, Okafor Jones N

  1-15

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• Impact of Marketing Research on Business Management in Nigeria

  Onwubiko N. Dike

  16-26

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• The Relationship between Premium Beer Brand Attributes and Brand Loyalty – An Exploratory South African Study

  Stewart Peter Kaupa, Krishna Govender

  27-34
• Evaluation of Factors Influencing Switching Behaviour by Ghana Commercial Bank Customers

  Israel Kofi Nyarko

  35-46

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• The Effects of Advertising Spending and Event Sponsorship on Brand Equity in the Ethiopian Brewery Industry

  Salelaw, Gashaw Tibebe, Amanpreet Singh

  47-68

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