Vol. 4 No. 1 (2016): Vol 4, Issue 1, February 2016

Articles

• Modification of the Diffusion Model As A Result of a New Variant Celebrity Endorsement

  Jacob O. Addo

  1-20

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• The Effect of the Brand Value on Firm Value: An Empirical Implementation on Global Brands

  Yusuf Volkan Topuz, Nazl? Ak?it

  21-31

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• Factors Affecting Competitiveness of Vietnamese Online Sales Websites in Integrating Tpp: A Study in Vietnam

  Tran Phi Hoang, Bui Quoc Trong, Nguyen Thai Bi?nh, Huynh Kim Quy

  32-42

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• Factors Affecting the Service Quality Standards at the International Airports When Viet Nam Integrates TPP: A Study at Tan Son Nhat Airport, Ho Chi Minh City, Vietnam.

  Tran Phi Hoang, Dang Minh Thu, Nguyen Thu Ha, Huynh Kim Quy

  43-52

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• Competitiveness of Enterprises Established In Rural Areas: Insights from Hilly Terrain of India

  Nawal Kishor, Chaman Lal

  53-71

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• An Empirical Study of Marketing Mix as a Satisfaction Tool in Modern Sport Administration in Ghana

  Isaac Theophilus Ampah

  72-92

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