Vol. 4 No. 5 (2016): Vol 4, Issue 5, August 2016

Articles

• Tourists’ Satisfaction With A Destination: An Investigation On Visitors To Langkawi Island

  Nor Khasimah Aliman, Shareena Mohamed Hashim, Siti Dalela Mohd Wahid and Syahmi Harudin

  1-20
• An Appraisal of Nigeria’s Micro, Small and Medium Enterprises (MSMES)

  Ebitu, Ezekiel Tom, Basil Glory and Ufot Juliet Alfred

  21-36
• Unethical Marketing Practices by Petroleum Marketers in Nigeria

  Basil Glory

  37-50

  • PDF
• Marketing Strategies and the Performance of Small and Medium Enterprises in Akwa Ibom State, Nigeria

  Ebitu, Ezekiel Tom

  51-62

  • PDF
• Marketing Strategy and Innovation at Michelin

  Tushar Malhotra and Paul D. Berger

  63-73

  • PDF
• Customer Satisfaction for Company Growth: The Roles, Responsibilities and Skills Required of the Sales Force in Ghana

  John Bosco Azigwe, Gordon Maryir, Benjamin A. Asunka and Florence Manamzor

  74-84

  • PDF