Vol. 5 No. 1 (2017): Vol 5, Issue 1, January 2017

Articles

• Factors Influencing Effectiveness of Celebrity Endorsement in Advertising

  Saima Akram, Muhammad Nazam, Riaqa Mubeen and Sana Rabbi Ch

  1-16

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• Antecedents of Relationship Quality on Commitment in the Health-Care Sector in Port Harcourt, Nigeria

  Akekue-Alex, Nennaaton, Kalu, Sylva Ezema

  17-31

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• Commerce and Marketing: Challenges for Business Education in the West African Senior Secondary School Commerce Curriculum

  Onigbinde Isaac Oladepo & Owolabi David Abiodun

  32-36

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• Service Quality and Customer Satisfaction in Nigerian Mobile Telephony

  Alabar, T. Timothy, Ode Egena, Gbande, I. Richard

  37-49

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• Gaps in Marketing: Challenges for Business Education in the West African Senior Secondary School Commerce Curriculum

  Onigbinde Isaac Oladepo & Sodipo Olufunlayo Olayinka

  50-53

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• Reflective Counselling Technique and Emotional Intelligence Training in Managing Expressed Performance-Anxiety of Trainee Counsellors in South-South Nigeria

  Okoiye, O. E., & Anusiem, A. U.

  50-62

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