Vol. 1 No. 3 (2013): Vol 1, Issue 3, September 2013

Articles

• Influence of Student’s Non-Cognitive and Cognitive Trait on their Proposed Entrepreneurial Ventures’ Initial Set Up Decision

  Naila Aaijaz, PhD, Mohamed Dahlan Bin Ibrahim, PhD

  1-15

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• The Effect of Brand Name on Customer Loyalty in the Mobile Communication Industry in Ghana

  Dr. Asiamah Yeboah, Samuel Owusu-Mensah, Wilson Kwaku Nimsaah, Dr. Nicholas Oppong Mensah

  62-86

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• Consumer Demand for Domestic and Imported Broiler Meat in Urban Ghana: Bringing Non-Price Effects into the Equation

  Andrea E. Woolverton, Stephen Frimpong

  16-31

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• Perceived Service Quality and Customer Loyalty in Retail Banking in Kenya

  Daniel Onwonga Auka, Joseph N. Bosire, Victor Matern

  32-61

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• An Assessment of Factors Affecting Marketing Performance of Firms Led by Female Executives

  Ayogyam .A PhD, Asare-Kyire .L, Boateng .E, Amo. F, Amoako .A PhD

  87-109

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