Vol. 5 No. 4 (2017): Vol 5, Issue 4, May 2017

Articles

• The impact of organizational efforts on process satisfaction and purchase intention with emphasizing on the role of mediator of consumer concerns in an online context

  Roghayeh Bagheri, Homa Doroudi

  1-14

  • PDF
• Construction and Validation of a Five-Dimensional Celebrity Endorsement Scale: Introducing the Pater Model

  Ruchi Gupta, Prof Nawal Kishor, DPS Verma

  15-33

  • PDF
• Sport Fans as Consumers: An Approach to Sport Marketing

  Edson Coutinho da Silva, Alexandre Luzzi Las Casas

  34-46

  • PDF
• The Effect of Green Marketing on Lebanese Consumer Behavior in Retail Market

  Said Hussein, Mayssa chams

  49-60

  • PDF
• Investigating Effects of Viral Marketing on Consumer’s Purchasing Decision (Case Study: The Students of the Administrative Sciences College- Najran University)

  Eltaj Mohammed Mohammed Ali Hamed

  61-71