Vol. 5 No. 6 (2017): Vol 5, Issue 6, July 2017

Articles

• Determinants of Student Satisfaction in the Context of Higher Education: A Complete Structural Equation Modeling Approach

  Abu Rashed Osman, Ruswiati Surya Saputra and Jashodhan Saha

  1-14

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• Effects of the Social Media in the Marketing of Political Candidates in Nigeria

  Okolo Victor O., Ugonna Ikechukwu A., Nebo Gerald N and Obikeze Chinedum O.

  15-32

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• Effect of Emotional Experience on Purchase Intention: A Sequential Mediation of Social Value and Hedonic Value in a Retail Setting

  Clement Gichunge Nkaabu, Ronald Bonuke and Ernest Saina

  33-47

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• Perception of Quality Service among Customers of Deposit Money Banks in Dutsinma Local Government Area, Katsina, Nigeria

  Aliyu Mamman

  48-59

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