Vol. 2 No. 2 (2014): Vol 2, Issue 2, June 2014

Articles

• CUSTOMER SATISFACTION ON SERVICE QUALITY IN PRIVATE COMMERCIAL BANKING SECTOR IN BANGLADESH

  Rashed Al Karim, Tabassum Chowdhury

  1-11

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• THE EFFECT OF QUALITY COST MANAGEMENT ON FIRMS PROFITABILITY

  Oyadonghan Kereotu James, Ramond Luke

  12-26

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• CONFIRMATION THEORETICAL MODEL OF SUSTAINABLE CONSUMPTION

  Milka Elena Escalera-Chávez, Cynthia Salguero-Romero, Valeria García-Cabrera, Arturo García-Santillán

  27-36

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• THE POTENTIAL OF DEVELOPING IRAQ SMARTPHONE MARKET AS AN EMERGING AND LUCRATIVE MARKET

  Ghayth Ali Jarad

  37-42

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• PERCEPTION OF BANKS’ STAFF ON COMPETITION AND MARKETING STRATEGIES IN NORTH-EASTERN NIGERIA

  Kamarudeen Babatunde BELLO, Hauwa Aliyu YAMTA, Hauwa Modu KUMSHE

  43-53
• A PRINCIPAL COMPONENT ANALYSIS ON ELEMENTS OF THE E-IMAGE MODEL: TOWARDS BETTER LEVERAGING OF INTERNET MARKETING IN GHANA

  Frank Frimpong Opuni, Kwame Adu-Gyamfi, Emmanuel Opoku

  54-70

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• EVALUATION OF PETROLEUM PRODUCTS MARKETING IN A GLOBALIZING ECONOMY: A CONCEPTUAL EVIDENCE FROM NIGERIA

  ONIGBINDE Isaac Oladepo

  71-81

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