Vol. 10 No. 1 (2022): Vol10, Issue 1, 2022

Articles

• Co-Creating Healthcare Campaigns through Design and Social Marketing Approaches

  Edson Coutinho Da Silva and Silvio Augusto Minciotti

  1-12

  • PDF
• Political Party Brand Competence and Voters’ Decision Making In Nigeria

  Adiele Austine Opara

  13-31

  • PDF
• Salient Issues in Marketing Analytics

  Linus Osuagwu

  32-46

  • PDF
• Service Quality and Brand Loyalty of Banks in Bayelsa State of Nigeria

  Lyndon M. Etale and Emmanuel N. Jerry

  47-63

  • PDF