Vol. 10 No. 3 (2022): Vol10, Issue 3, 2022

Articles

• Service Quality and Customer Satisfaction with Complaint Management in The Nigerian Telecommunication Industry

  Osayande, Festus, Ogunode, Philips Olatunde, Adejimi, Seun Oyebola

  1-13

  • PDF
• Vaccinated: Marketing Workforce Hybridization

  Mohammed Nadeem

  14-24

  • PDF
• Factors Influencing Cryptocurrency Adoption Among Nigerian University Fintech Entrepreneurs: An UTAUT perspective

  Promise I. Ebizie, Anayo D. Nkamnebe and Obinna C. Ojiaku

  25-37

  • PDF
• Consumer Loyalty and Brand Marketing Programs in an Emerging Economy: Evidence from The Automobile Industry

  Sayibu Ibrahim Nnindini and Justice Boateng Dankwah

  38-58

  • PDF
• Electronic Marketing and Marketing Performance of Small and Medium Scale Enterprises in Akwa Ibom State, Nigeria

  Samuel Etuk, Ini Smart Udoh and Eke Clement Udowong

  59-74

  • PDF