Vol. 10 No. 4 (2022): Vol10, Issue 4, 2022

Articles

• Product Positioning and Customer Targeting Practices Adopted by Small-Scale Manufacturing Firms in Rivers State, Nigeria

  Eno . A. Affiah, Mina Elsie L Udom, Peter Nwaguru, Nsikan John, Mercy G, D. Okon

  17-26

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• Relationship between Brand Awareness and Competitive Advantage of Independent Petroleum Dealers in Uasin Gishu County, Kenya

  Collins Kibet Boinett, Yusuf Kibet, Beatrice Jemaiyo

  27-39

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• Mediating Effect of Customer Satisfaction on Relationship Marketing and Customer Loyalty among Commercial Banks Customers in Awka, Anambra State

  Nkemjika U. Omeje and Moses C. Olise

  40-54

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• Factors influencing banana growers to purchase water-soluble fertilizers in Trichy district, Tamil Nadu

  Sathish K M., Maheta H. Y., Lad Y. A., Mahera A. B.

  55-63

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• Public relations tools for sustainable mutual understanding between higher educational institutions and their publics in Nigeria

  Harvey G.O. Igben

  1-16

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