Vol. 11 No. 2 (2023): Vol11, Issue 2, 2023

Articles

• Effects of Digital Marketing and Service Quality Towards Business Performance That Is Mediated by Competitiveness

  Ernani Hadiyati

  1-14

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• Sustainable Buying and Buyer Performance: Evidence from a Ghanaian Perspective

  Mensah Elijah Takyi, Antoinette Yaa Benewaa Gabrah, Ernest Marfo

  15-49

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• The Effect of Perceived Value and Sales Promotion on Repurchase Intention by Mediation of Fund User Customer Satisfaction at Supermal Lippo Karawaci Tangerang

  Edi Rahmat Taufik, Monica Desty Ayu Lestari

  50-63

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• The Measurement of SMEs Perception and Awareness in Banten Province, Indonesia

  Fauji Sanusi, Agus David Ramdansyah

  64-75

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• Conditional Effects of Consumer-Brand Relationships on Admired and Non-Admired Brands, and Its Impact on Schadenfreude

  Cucato, Strehlau J.D.S.T, Strehlau S., Bizarrias V.I., Flávio S.

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