Vol. 11 No. 3 (2023): Vol11, Issue 3, 2023

Articles

• Evaluation of Nigerian Government’s New Cashless Policy: Insights from Select National Dailies

  James Ndubuisi Nwakpa

  1-16

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• Determinants of Customer Switching Behaviour in Mobile Telecommunication Industry in South-South Nigeria

  Amos Ejiroghene Panama, Imuetinyan John Ugiagbe, Sunday Aguwamba

  17-62

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• Service Branding and Performance of Insurance Firms in Ekiti State, Nigeria

  Philips Olatunde Ogunode, Samuel Niyi Abereola, Temitope Sunday Olowe

  63-72

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• Service Quality, Price and Consumer Switching Behaviour in The Nigerian Telecommunication Industry, Moderating Effect of Value Added Services on the Relationship

  Mohammed Dauda, Babuji Ibrahim Jatau

  73-89

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• E-Marketing Skills Required by Start-up Operators for Effective Management of Small and Medium Scale Enterprises

  Virginia N. Egbu, Nonye Azih

  90-99

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