Vol. 12 No. 1 (2024): Vol12, Issue 1, 2024

Articles

• Generative Artificial Intelligence [GAI]: Enhancing Future Marketing Strategies with Emotional Intelligence [EI], and Social Skills?

  Mohammed Nadeem

  1-15

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• Digital Marketing and Consumer Buying Behaviour in Nile University of Nigeria, Abuja

  Rafatu Suleiman, Ngozi Ikenze,, Nasamu Gambo, Cross Daniel

  16-27

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• Assessing the Effects of Consumer Sales Promotion and Consumer Buying Behaviour in the Telecommunication Industry of Nigeria

  Saidu Shaibu Kadiri

  28-45

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• Exploring Service Gratuity Motivations from a Cultural Context Aspect and the Moderating Role of Gender

  Tasneem Alsaati, Soad A. Almeshal

  46-64

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• Determinant of Promotion Mix on Customer Retention of Melcom Products in Accra: Mediating role of Customer Satisfaction and Trust

  Mayol Kur Akuei Kiir

  65-77

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