Vol. 12 No. 2 (2024): Vol12, Issue 2, 2024

Articles

• Marketing Research Skills: Managers Versus Workers in Micro Business in Ondo State

  Modupe Oluwatoyin Olowe, Temitope Sunday Olowe

  1-15

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• Assessing the Role of Advertising and Sales Promotion on Brand Equity

  Leroy Muandumba Jose

  16-26

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• The Influence of Marketing Orientation on the Formation of Unique Value Propositions of Food Processing Companies in Southwest, Nigeria

  Oyebowale Blessing Oyekunle, Bolaji Comfort Adeniyi, Johnson Dare Adeeko

  27-42

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• Effects of Information Communication Technology and Customer Service on Customers’ Satisfaction: A Study of the Courier and Parcel Industry in Nigeria

  Asipita Thomas Sule

  43-59

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• The Application of Artificial Intelligence on Customer Relationship Management (CRM) in the Sultanate of Oman Telecommunications Sector

  Nuha Hassan Elmubasher Eltayib

  60-90

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