Vol. 12 No. 4 (2024): Vol12, Issue 4, 2024

Articles

• The Golden Key: Unlocking Sustainable Artificial Intelligence Through the Power of Soft Skills!

  Mohammed Nadeem

  1-18

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• Analysis of Luckin Coffee’s Co-Branded Marketing Based on 4C Theory

  Bo Ting

  19-31

  • PDF
• Brand Equity and Consumer Behaviour Among Selected Outlets of Telecommunication Companies in Kenya

  Charity Mossin, Beatrice Jemaiyo, Gilbert Bor

  32-60

  • PDF
• The Role of Electronic Marketing to Increase Sales and Enhancing Competitive Advantage at Deemah Company, Kingdom of Saudi Arabia

  Somaia Osman M. Abdelgadir

  61-68

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• Corporate Reputat?on and Cr?s?s Management in Soc?al Med?a: The Pat?sw?ss Case Study

  Isnur Inci Armutlu

  69-81

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