Vol. 12 No. 5 (2024): Vol12, Issue 5, 2024

Articles

• Traditional Vs Modern: Effect of Cultural Dimensions on Tourist Buying Intentions in the Context of Tourism Marketing

  Mohammed Ahmad Alsaggaf

  1-27

  • PDF
• Market Research as The Architect of Informed Marketing Planning and Decision Making in Business Organization: A Literature Review

  Sylvanus Ike Nwodo, Onwubiko N. Dike

  28-46

  • PDF
• Digital Post-Purchase Blues to Strategic Insights: A Bibliometrics-Based Systematic Review of Customer Purchase Regret

  Asma Zaheer

  47-61

  • PDF
• Influencer Marketing and Consumer Engagement: The Role of Food Experts in Shaping Attitudes Towards Organic Products

  Rafailia Nikoletta Kallioupi, Athanassios Strigas, Spyros J. Vliamos

  62-74

  • PDF
• Igbo Culture and Business Practices in South East Nigeria: A Critical Review

  Ellis I. Idemobi, Chisom N. Okafor, Goodfaith N. Dike, Michael I. Anyika

  75-91

  • PDF